Green Hoteliers · 11 min read
A Hotel General Manager Is a Hotelier. Not a Sustainability Expert. Stop Expecting Them to Be Both!
Running a hotel is already a full-time job. A sustainability specialist should reduce the general manager’s workload, not add to it: baseline first, then optimise, invest only where justified.
Andrés von Fellenberg van der Molen · 21 October 2026
